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Wednesday, February 27 • 2:30pm - 3:30pm
Annual VIBE On-premise Beverage Consumer Trend Study

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The Annual VIBE Beverage Consumer Trend Study is one of the conference’s longest running popular sessions.  The Annual VIBE On-premise Consumer Trend Study, fielded exclusively for VIBE, will continue to be packed with actionable general beverage, beer, wine and spirit cocktail trends and insights to help build better beverage programs.  The study is fielded just prior to the VIBE Conference, with fresh questions each year, to ensure that the information is the most current available.  All of the study’s 1,000+ operator and suppliers participants are on-premise national chain beverage consumers making the results highly actionable to the conference participants.  Target Audience:  ALL

Speakers
avatar for Mike Ginley

Mike Ginley

Principal, First Choice Brands
Mike is a beverage industry expert with an extensive marketing and sales background that includes brand management positions with Tetley Tea, Kraft General Foods and Campbell Soup, Jose Cuervo, Finlandia Vodka and Sauza Tequila.  Mike was named one of the country’s most prominent... Read More →

Wednesday February 27, 2019 2:30pm - 3:30pm PST
Grande Ballroom
  General Session